Zanzibar

Zanzibar Serena Inn

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Operating under the "Serena" brand name Tourism Promotion Services (TPS)'s first hotel ventures were established in the 1970s in Kenya, where Serena safari lodges and hotels have come to be recognised as leaders for the quality of their services, architecture and ecological responsibility. AKFED's involvement in East African tourism now extends to Tanzania, where safari lodges and a luxury tented camp have been established at picturesque sites in world-renowned national parks and a hotel opened in Zanzibar's historic Stone Town.

Since the early 1980s TPS has also owned and managed hotels in the mountainous north of Pakistan and has built Serena hotels in Faisalabad and Quetta. These hotels aim to provide a showcase and a stimulus for local architectural traditions and crafts, as well as accommodation in underserved regional centres. In its most recent phase of development, TPS's Kenyan holding company (TPS Limited) has floated its shares on the Nairobi Stock Exchange. TPS is also pursuing growth opportunities elsewhere in Eastern Africa, in Pakistan and in Central Asia.


Caring for destination
This accommodation provider has taken action to address one or more issues (whether environmental, social or cultural) which will contribute positively to the long term viability of the destination and hence their site displays a Caring for the destination rating.
Main area of focus in Caring for the Destination:
Officially recognised and commended by the Government of Zanzibar for its outstanding contribution to the preservation of the environment of the island.
Detailed description of the Caring for the Destination Initiative:
The Serena Group is committed to an escalating eco-policy that embraces sensitivity to the interests of the local population in relation to such matters as: cultural preservation, sustainable habitat and community development. The group also abides by a code of responsible practice in relation to: energy conservation, waste recycling, sewage disposal, air emissions, pesticides, noise reduction and visual pollution. Finally, all Serena Group properties are built to harmonise with the local landscape and to utilise eco-friendly materials, local handicrafts and products. Wherever possible we also aim to enhance the environment via landscaping and indigenous plant material reinforcement.
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Your Local Connection

Jambo! Welcome to Zanzibar!

Zanzibar hotels team Meet Maturaf, Sajiddah and the team at Zenith Tours & Travel Ltd., your local connection in Zanzibar. As locals, we are keen to show you the best that Zanzibar has to offer, and we take great pride in the island's culture, history, natural environment and, of course, the famous spices that Zanzibar is renowned for. We've created a number of initiatives to ensure that the local people benefit from tourism, and that the rich tapestry of Zanzibari culture and history is kept alive.

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